Privacy Policy

Effective Date: March 10, 2026

This Privacy Policy (“Policy”) explains how Serene Breast & Wellness Center (“Practice,” “we,” “our,” or “us”) collects, uses, and protects information when you access or use this website (the “Site”).

1. Scope of This Privacy Policy

This Privacy Policy applies only to information collected through this Site.

The Site is informational in nature and is not intended to collect personal or medical information directly. Patient intake and administrative forms are accessed through secure third-party platforms linked from this Site and are governed by those providers’ privacy policies and terms.

2. Information We Collect

Information Collected Automatically

When you visit the Site, we may automatically collect limited, non-identifiable information, including:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Date and time of visit

This information does not identify you personally.

Information You Do Not Submit Through This Site

The Site does not collect personal information, medical information, or protected health information (PHI) through on-site forms.

3. How We Use Information

Automatically collected information is used solely to:

  • Monitor website performance
  • Understand general usage trends
  • Improve Site functionality and content

We do not use this information to identify individual users and do not use it for advertising or marketing purposes.

We use collected information to:

  • Respond to inquiries or appointment requests.
  • Improve website functionality and content.
  • Communicate practice-related updates (if requested).

We do not sell or rent personal information. Inquiry forms are submitted via the Electronic Medical Record (EMR) system which is HIPAA compliant. However, electronic submissions of personal information carry some inherent risk. Use of the links and/or submission forms indicates consent and acceptance of the risk.

‍4. Cookies, Analytics & Opt-Out Options

The Site may use cookies and similar technologies, including Google Analytics, to collect non-identifiable information about how visitors interact with the Site.

Google Analytics uses cookies to analyze website traffic and usage patterns. The information generated by these cookies is transmitted to and stored by Google.

You may opt out of Google Analytics tracking by:

To learn more about how Google collects and processes data, visit:
https://policies.google.com/privacy

5. Accessibility Tools

This Site may use third-party accessibility tools to enhance usability and accessibility for visitors. These tools function as website enhancements and do not collect personally identifiable or medical information.

Any technical data processed by these tools is handled in accordance with the provider’s own privacy policies.

6. Data Sharing & Third Parties

We do not sell, rent, or share information collected through this Site.

The Site may link to or integrate with third-party services, including analytics tools, accessibility tools, and patient intake platforms. Serene Breast & Wellness Center does not control and is not responsible for the privacy practices or security measures of third-party services.

7. HIPAA & Medical Information

This Site is not intended for the submission of medical information or protected health information (PHI).

Medical information is collected only through secure third-party platforms or direct patient care interactions and is handled in accordance with applicable privacy and HIPAA regulations.

Any medical information shared through the contact methods on this Site is done at your own risk. Our Notice of Privacy Practices (HIPAA) governs PHI collected during clinical care, not this Site.

8. Data Security

We take reasonable administrative and technical measures to protect the Site and its functionality. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your state of residence, you may have rights regarding access to or deletion of personal information. Because this Site does not collect personal information directly, most requests should be directed to the applicable third-party service provider.

10. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Continued use of the Site constitutes acceptance of the revised Policy.

11. Jurisdiction

This Site is operated from the United States and is intended for use by individuals located in the United States. Users accessing the Site from outside the U.S. do so at their own discretion and are subject to applicable local laws.